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How To Set Up A Hubspot Support Inbox with GSuite

Over the last six months, I’ve gotten the benefit of having a half-decent CRM hold my customers and leads details. In the three businesses I run Hubspot through, two of them use the Conversations inbox as my support email centre. I have used a few other options for my support and sales inbox (like Zendesk and Google Groups), but Hubspot was able to create tickets, put new emails into a Deal tickets and centralise everything. When you’re a small business owner, hitting two birds with one sto...

March 28, 2020

Marketing Activities with Fixinc

Where do we even start? I have come across so many quotes and recommendations on what marketing is and how it can truly change businesses lives (as well as people). I think The Power of Why by Simon Sinek is a prime example of a book that breaks down the power of branding and presence (even though it wasn’t originally set out to do that). There simply isn’t enough space on this website to walk through all the advice that’s available out there. Although I may break some of it down in future...

March 21, 2020

Commercial Activities with Fixinc

Over the last fifteen years of my life, I’ve managed to find myself (thankfully) in combined marketing and commercial roles. This is a mixture of building a brand and then actively selling it to an audience. For example, while at accountingweb.co.uk, I spent hours upon hours chasing and calling leads in the Fintech world, with a promise of getting them on the top marketing campaigns via the top accounting website. Once signed, I would then build the team dedicated to helping these brands reach...

March 21, 2020

How I Helped A Resilience Provider During The March 15 Shooting

Like most days, March 15th, 2019 also saw me alongside Abby working on Bushman Tours’ website design. Nothing different really. In the office down the corridor of our shared office, were the RiskLogic team, who were also my largest contract at the time. As we slowly worked from some pretty bland work, Abby was scrolling on Snapchat until she froze and in a haunting, calm voice said to me, “there has been a terrorist attack in Christchurch”. My first reaction, like many Kiwis (and if not ...

March 21, 2020

Social Media Review | Services

Here is a question for you: When was the last time you saw a Red Bull can on the Red Bull Instagram page? Feel free to go and check here. It's easy to forgive someone to assume their promotional work would be all about that sugary energy fuel. But it's not, it's about their extensive sponsoring of athletes, cars, stuntmen and tournaments.  Now, this example shouldn't mean you go out and collect content best of Ikea if you're a builder. No, it should inspire you to think outside of the ...

March 20, 2020

My Journey And How It All Began

After writing a few versions of this blog, I realised it resembled a child's bedtime story that most adults wouldn't have the time or patience to read. So, I've tried to shorten the bugger down to something that gives you the answers you're likely looking for.  The first moment I realised media, marketing, sales and campaign work was what I wanted to do, was standing on the top floor of Intuit's London based office. 100% of the external walls were glass, making this office not part of ...

March 20, 2020

How to get in the mindset of blogging

It seems nowadays, everyone and their dog is writing a blog. 59.3 million blogs are posted per day! That's about 90% of France's population writing a blog, every, single, day, all year round! So what sets yours apart? What is going to get those crucial reads in a world that seems to be completely overwhelmed with content & noise?  Writing from a quiet place.  For non-fiction writers and bloggers, it's the action of producing content while surrounded by complete noise and anarchy. You'r...

April 23, 2018

Mark Zuckerberg is smarter than you

No, seriously he is! If you disagree, please link your social media platform in the comments that host more than 1.15 billion daily users and 2.13 billion monthly active users, while presenting me how you coped with losing a net-worth of $14 billion leaving you with a poxy $61 billion? Those that have questioned him and jumped at the opportunity to prove him wrong, were the same people who accidentally upload 5 of the same images to Facebook of their face cropped out of shot. See for y...

April 17, 2018

Mobile-First Indexing & What You Need to Know

Read time: 6 minutes If your business currently runs a website to promote your services online, (or if you do not, why don't you?) then you'll probably know how important it is. What most organisations in the resilience world tend to ignore though is the importance of mobile websites.   There is an update coming that directly affects this. It comes from our champions at Google, you know, the search engine that can make or break a business just by deciding where to rank you. Yes, those giant...

April 12, 2018

MYF to Rebrand as Fixinc. in 2018

Written by Ollie Law, Director and Founder of MYF Group Ltd & Fix Media. Over the last six to eight months, I've been spending some considerable time researching and concentrating on the audience and client base I spend most of my time on; the B2B world. It was in February my final research was completed that determined a gap in the market, one that I wanted to fill.  Similar to my time in the FinTech and accounting world, the direction of technology, trends and millennial attitud...

April 11, 2018

Why Is No One Coming to Your Event?

Read time: 4 minutesIn the last five months, MYF has seen a noticeable shift in the events and conference space within New Zealand and Australia. This shift came from a lack of interest and bookings from delegates who were no longer interested in attending these events. After further investigation, it seemed the trend was happening on a global scale. Last week, MYF deep-dove into some of the reasons you may not be selling the seats you forecasted and, in some cases, why you’ve had to cancel t...

April 9, 2018

How to Streamline your Effectiveness

Article read time: 11 minutesHow many times have you stopped and assessed things? When I say stop, I mean really stop. Perhaps for as long as a week, and no, not on a holiday, just randomly? Society has been programmed to work hard, all the time. The amount of work that goes into what we want to achieve is ultimately what is slowing us down and producing adequate results. This is what I feel is wrong with the industry right now. We’re in a hurry to make sure a 100% of all our contacts are happ...

March 29, 2018

How You Should be Prepping for Christmas

Yes, it's true. It shocked us too! We're in the teens now and half the office still hasn't done their family Christmas shopping yet, let alone shopping for the office. Saying that, Brad did get himself a new pair of kicks from THE ICONIC! Nice for some......

December 5, 2017

Learning From Mistakes: A Classic Example

Disclaimer: This article is aimed directly at a specific business who have grown a huge following and one of the largest client basis for their niche. Despite it being around one off their muck ups, it's aimed around how they handled it and the lessons we can learn from the supposed muck up. ......

November 20, 2017

Has the Craft to Social Media Marketing Gone?

MYF is part of a few groups on social media that inheritly talks about all things marketing and more specifically social media. One inparituclar that we have been part of for awhile now is based out of Bristol, UK and probably has some of the most reliable and switch on members we’ve found yet. Recently, an incredibly interesting discussion appeared on this group that no one is talking about – but should be. James Ainsworth commented “There seems to be more and more local/indie (predomin...

October 22, 2017

Does Marketing make more sales than Sales?

Over the last six years, there has been plenty of surveys produced by so-called "market researchers" on how marketing has changed the digital landscape (or is it that the digital landscape has changed so much we need different marketing? It's all the same). Like the standard weather in the UK, it changes before you can get buckled in and keep up. Recently, some of the big 10 marketing agencies across America and Europe discussed the realism in the marketing funnel and how much marketing actuall...

October 5, 2016

How to treat recruitment like marketing

We're now not far away from the bright, comforting smile of the sun hitting our faces on a day to day basis, ice-cream flowing down into the corner of our hands and Friday after work drinks also occurring Wednesday & Thursdays too. With the annual changing of times, comes the time for businesses to revisit their development, which leads to recruitment. It's an exciting time for any organisation to be bringing someone new, fresh and hopefully intelligent to their day to day activities. It co...

September 16, 2016

Is Display advertising dying?

One of the most obvious and popular bits of inventory we sell is display advertising and creative around this. Yes, it's pretty important stuff and those that get it right (Nike, Apple, Samsung, Google) really get it right! So where are people going wrong if these sorts of companies are making millions off of it? Well, we've already answered the question! In a commercial sense, a lot of the larger corporations that have massive marketing budgets will typically spend around £90 - 200k per year ...

September 4, 2016

Why coffee catch ups are the important

Typically there are five types of catch ups with either a colleague, a business mentor or a prospect. They are over the phone, over email, over Skype/Google Hang Outs, at the office in person, or over a coffee. The thing about all of those is that you're really pushing yourself into an already predetermined conversation. Let's break it down... Phone call: Physical actions are lost here in your pitch. You're also probably going to struggle to get enough out in that time and it's usually pretty e...

August 10, 2016

Why you need to be taking events more seriously

In the last seven days, I have run two events, and I'm pretty worn out! Not because organising and running events are stressful and take many hours, but because of the surprising amount of professional businessman and women who are being told the same old things from their community. It usually sounds something like "do we really need such a complex business continuity plan for such a small business" or a good one from last week, "how are we ever meant to find a plan that works for such a large ...

August 10, 2016 Posts 1-20 of 20 | Page
 

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